Changing Brands

Updated: Oct 11, 2020

A blog about moving from Photo For My Wall to Andy MacDougall - Unique Moments Captured

Moving your internet brand is a huge decision! I've been known as Photo For My Wall for around a decade, but the trouble is it's a brand name that sounds like I sell knock off postcards, when really what I'm about is making photographs that are

  • personal to me; and

  • images that I think others will enjoy.

So I've decided to change and make it more personal in general. It's no small task this though there is a lot to think about when you change your internet presence:

  • The cost of a new URL - actually, pretty cheap

  • Creating a new website - A pain to do but a great opportunity to update things and be more representative of my current images

  • Loss of SEO for the sight - I had 750k visitors on Photo For My Wall! Actually though, by paying for both sites in the short term I can use 301 redirects (Techy speak) and redirect traffic and inherit my old SEO.

  • I've got about 100 unused old brand Business Cards that will need binned

  • Links on other websites to ask to have updated

  • Increased hosting costs (doubled!)

If you are considering doing a similar exercise, I thoroughly recommend planning what you actually want, before jumping in feet first.

So why do it?

Photo For My Wall was ideal when I was starting out as the site was easy to create and cheap to host - I had initial naive thoughts about making my fortune selling my images via the site. But reality has bitten. I'm not a salesman, I'm an artist and to sell landscape photographs you REALLY have to push your inner-salesman forward - that's just not me. I'm happy to sell an image if approached, to help fund this REDICULOUSLY expensive passion but the reason I take photographs is to be outside, absorbing the land into my consciousness, feeling alive and flushing away the stresses of life - and most importantly for me, creating.

So this site feels more true to myself. Creating images, showcasing the ones I'm proud of and providing a means for people who are interested in my images to get in touch. On this page I will organise images into portfolios, keep a record of successes, advertise exhibitions and of course, I'll have a go at blogging.

I hope you enjoy it.

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